Digital Yacht build new customer experience at Dekker Watersport’s Amsterdam superstore

Digital Yacht have built a new display of their latest marine electronic products at Dekker’s Amsterdam superstore.  This joint venture “shop within a shop” opened this week to coincide with the Netherland’s HISWA boat show and Dekker’s special customer weekend event which starts on 8^th March.

Originally established as a sail maker over 130 years ago, Dekker Watersport is Holland’s leading marine super-store with a 1000 square metre display area.  Digital Yacht is best known for its award winning AIS and wireless navigation products and the new displays will show live views of AIS as well as show-casing all the company’s latest products. 

“Digital Yacht is determined to support the best customer experience with expert advisors, interactive displays and local presence. This is the first of a series of global displays that we will implement with our best partners” commented Nick Heyes, CEO of Digital Yacht.

Dekker’s showroom is located in Zandaam and the business is headed up by brothers Marc and Sander Prins.  The store is located close to Amsterdam’s Schiphol airport.  Last year more than 50m passengers transited through Schiphol, Europe’s 4^th biggest airport.  The hope is that many overseas customers will also find time to visit the store which is easily accessible by train and road in just minutes from the airport.  In 2015, a new Ikea Superstore will also be built adjacent to the Dekker facility.